The simplicity of Twitter is what helped make it one of the most popular and powerful online social media sites today. If used well, Twitter can be an effective and invaluable marketing tool that will let you reach a vast audience of potential customers and clients. The 140-character limit imposed on tweets forces your messages to be concise, and in this media-saturated culture, that is exactly the type of easily digestible format that people crave. Here are 5 tips for taking advantage of Twitter in your marketing strategies.
1. Enhance the reach of your business blog
The more popular your company’s blog becomes, the higher its standing will be in search engine results, and thus the more exposure your brand name will get to potential customers. Twitter provides a great way of increasing your blog’s reach. Use twitter feed to give your followers immediate access to your main blog page.
2. Engage your audience in conversation
Engaging members of your target audience in conversation is one the key pillars of a good marketing campaign. It’s not enough just to shout your slogan at them. You have to see what they have to say so that you can deliver your message in more effective and unique ways. To see what other people are saying and to respond to their tweets, use TweetGrid and TweetDeck. Look for relevant topics and add your two cents to the conversation.
3. Valuable, concise tweets
The 140-character limit that’s at the center of Twitter’s success forces you to really think carefully about your tweets. The trick to gaining a good following is to put out immediately valuable messages that are concise and compelling. This is what will get you new followers and retweets.
4. Keep up on your market’s trends
One of the key elements of good marketing is to know what’s going on in your industry. Twitter Search and Monitter makes it easy to look up important industry topics and see what the market is currently leaning towards.
5. Build interest groups
By creating compelling interests groups you can initiate discussion about specific industry topics that are relevant to your marketing campaign. Building interest groups on Twitter is easy and is a great way to generate followers and buzz.
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